The 2026 VMA/VRC Annual Meeting has concluded and hotel booking is closed. Save the date for the 2027 Annual Meeting, September 22-24, 2027, in Park City, Utah.
Hotel
Make Your Reservation Early—Rooms Are Limited
Fairmont Le Château Frontenac
VMA is proud to host this year’s event at Fairmont Le Château Frontenac—a landmark luxury property offering both refined comfort and exceptional service.
Room Rate: $362 USD per night (plus applicable taxes)($499.00 CAD + taxes)
There is no resort fee, however, VMA has limited access to property amenities, including the health club and pool.
Booking Deadline: TODAY, Wednesday August 19 by 5 PM or until the block is sold out. Cancellations at the hotel after August 18, 2026 will be charged a one-night cancellation fee.
Location: 1 Rue des Carrières, Québec, QC G1R 5J5, Canada
Book online using the button below.
Travel
September in Park City brings warm, sunny days and cool mountain evenings, with average highs in the mid-70s and lows around 40 degrees. The St. Regis Deer Valley sits high in the mountains, so plan to stay hydrated and bring sunscreen. Historic Main Street, with its restaurants, shops, and galleries, is a short drive from the resort.
Transportation
Airport: The nearest airport is Salt Lake City International Airport (SLC), approximately 40 miles from the resort, typically a 40 to 45 minute drive depending on traffic. Airport shuttles, taxis, Uber, Lyft, and rental cars are available from SLC.
Location: The St. Regis Deer Valley is located at 2300 Deer Valley Drive East, Park City, Utah 84060.
Parking: Parking details will be added as we get closer to the event.
Dress Code
- Business Casual is recommended for all general sessions and activities
- Resort Elegant or Business Formal is encouraged for the VMA Member Awards Ceremony, Reception & Gala Dinner (jackets for men and cocktail attire for women)
- Evenings are cool in the mountains, so bring layers.
- For off-site networking activities, please dress appropriately for the activity. Specific information is included in the descriptions of each networking activity.
Event Location
The 87th VMA/VRC Annual Meeting will be held at the LaPlaya Beach & Golf Resort, located at 9891 Gulf Shore Drive, Naples, Florida 34108. The nearest airport is Southwest Florida International Airport (RSW), approximately 45 minutes from the resort. Taxis, Uber, Lyft, and car rentals are all readily available. LaPlaya provides valet parking for $20 (please go to the hotel entrance when arriving, not the “club” entrance).
Hotel Room Reservations
VMA is proud to host this year’s event at LaPlaya—a premier Gulf-front property offering both refined comfort and exceptional service. A special room rate of $339 per night (plus applicable taxes and a $10 daily resort fee) has been secured exclusively for Annual Meeting attendees. Included this resort fee is use of beach chairs and umbrellas, pool and beach towels. Staying at the LaPlaya also offers easy access to all the program sessions and networking activities.
To receive the group rate, reservations must be made by Friday, September 26, 2025. Call the LaPlaya reservations team at 800.237.6883 and mention the VMA Annual Meeting when booking or book your room online. This rate is available until Friday, September 26, 2025 or until the block is sold out.
👉 Make Your Reservation Early—Rooms Are Limited
What to Expect in Naples
October brings warm, pleasant weather to Naples, with daytime highs in the upper 80s and evening lows in the 70s. Downtown Naples, about a 10 minute drive, from LaPlaya, also offers a number of restaurants at all price and service levels as well as boutique shopping.
Dress Code
- Business Casual is recommended for all general sessions and activities
- Resort Elegant or Business Formal is encouraged for the VMA Member Awards Ceremony, Reception & Gala Dinner (jackets for men and cocktail attire for women)
- For off-site networking activities, please dress appropriately for the activity. Specific information is included in the descriptions of each networking activity.